Privacy Policy

01 Who We Are

DELAIA is a premium women's activewear brand operating at www.delaia.co. We are incorporated under the laws of Wyoming, United States.

For any privacy-related inquiries, you may contact us at care@delaia.co.

02 Information We Collect

We collect information you provide directly, as well as information generated when you interact with our site.

Information you provide:

• Name, email address, and any details you submit via our email signup form (powered by Klaviyo)
• Billing and shipping address when placing an order
• Payment information: processed securely by Shopify Payments; we never store raw card details
• Any messages you send us via our contact form or email

Information collected automatically:

• IP address, browser type, device type, and operating system
• Pages visited, time spent, and clicks on our site
• Cookies and similar tracking technologies (see Section 06)
• Data collected via Meta Pixel for advertising measurement purposes

03 How We Use Your Information

We use your information to:

• Process and fulfill your orders and communicate order status
• Send you marketing emails if you have opted in. You may unsubscribe at any time
• Improve our website, products, and customer experience
• Measure advertising performance through Meta Pixel
• Comply with legal obligations under applicable US law
• Prevent fraud and protect the security of our site

We do not sell your personal information to third parties.

04 Third Parties We Work With

To operate our business, we share limited data with trusted partners:

• Shopify: our e-commerce platform; processes orders, payments, and stores your account data
• Klaviyo: our email marketing platform; stores your email address and purchase history to send relevant communications
• Meta (Facebook / Instagram): Meta Pixel helps us measure ad campaign performance and reach relevant audiences; governed by Meta's own Privacy Policy
• Shipping carriers (UPS, USPS, FedEx, or equivalent): Receive your shipping address to deliver your order
• Fulfillment partner: Our third-party logistics provider receives order and address data solely to pack and ship your order

Each of these partners is bound by their own privacy policies and contractual data protection obligations.

05 Your Rights: California Residents (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act:

• Right to Know: request disclosure of the categories and specific pieces of personal information we have collected about you
• Right to Delete: request deletion of your personal information, subject to certain exceptions
• Right to Opt-Out: we do not sell personal information; no opt-out is required, but you may contact us to confirm
• Right to Non-Discrimination: exercising your privacy rights will not result in any penalty or different level of service

To submit a request, please email care@delaia.co. We will respond within 45 days as required by law.

06 Cookies & Tracking Technologies

Our site uses cookies and similar technologies for the following purposes:

• Strictly necessary cookies: required for the site and shopping cart to function
• Analytics cookies: help us understand how visitors interact with our site (e.g. pages viewed, session duration)
• Marketing cookies: set by Meta Pixel to measure ad effectiveness and enable retargeting

You may manage cookie preferences through our cookie consent banner or by adjusting your browser settings. Note that disabling certain cookies may affect site functionality.

07 Email Marketing

If you provide your email address through our signup form or during checkout, you may receive marketing communications from DELAIA. Each email includes an unsubscribe link. You may also opt out at any time by contacting us at care@delaia.co.

We comply with the CAN-SPAM Act. We do not send unsolicited commercial emails.

08 Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order information is typically retained for a minimum of seven (7) years for tax and accounting purposes.

09 Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, or loss. Our store is hosted on Shopify's secure, PCI-compliant infrastructure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10 Children's Privacy

Our website and products are intended for individuals 18 years of age and older. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us immediately and we will take steps to delete it.

11 Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our site after any changes constitutes your acceptance of the updated policy.

12 Contact Us